Ljubljana wine Route mission
The aim of the Ljubljana Wine Route is to make exquisite Slovenian wine and wine producers more widely known among the inhabitants of Ljubljana as well as other visitors. Moreover, the event offers an opportunity to connect the capital with the Slovenian wine-growing regions as well as to liven up the city center of Ljubljana. The event is also a good promotion of Ljubljana and Slovenia as an attractive tourist destination with oenological and culinary delights. The Ljubljana Wine Route will try to gather lovers of good wine, delicious food and good entertainment together with selected wine producers, representatives of catering industry and other providers of culinary delights on the banks of Ljubljanica river.
Aims of the Ljubljana Wine Route: (1) organize a quality tourist event in Ljubljana, interesting for the inhabitants of Ljubljana as well as visitors from Slovenia and abroad; (2) organize an event with a good media coverage; (3) promote Slovenia as a wine-growing country and an interesting tourist destination and Ljubljana as its capital; (4) promote Slovenian young wines and culinary delights among the inhabitants of Ljubljana and other Slovenians as well as tourists in Ljubljana; (5) liven up the city center of Ljubljana; (6) promote the Slovenian culture among the Slovenians and tourists in Ljubljana; (7) educate about the Slovenian wines and make wine producers more known the general public; (8) promote the traditional festival of Martin's Day when must turns to wine; (9) make the connection between Ljubljana and individual wine-growing regions of Slovenian stronger; (10) gather and encourage cooperation among wine producers and representatives of catering industry with the aim of additional improvement of their quality wine and culinary products; (11) preserve the Slovenian culture and tradition; (12) offer an additional event for the tourists in Ljubljana.